Noah's Rule was formed to fill what we saw was a growing void between the strategic and operational needs of companies operating in environments where they are significantly exposed to financial and commodity markets; and, the hedging solutions and services they generally receive from their bankers and market counterparties.
Reflecting on over two decades experience in trading and banking it became very clear to us that helping companies traverse through the market risk related issues confronting them and determining the appropriate actions for their particular set of circumstances was incredibly difficult from within a bank. The key short term drivers of banks and their customers are not sufficiently aligned. As much as they might try, the transactional nature of banks doesn't seem to allow them to think strategically about a client's long term needs, nor is it their responsibility.
Numerous recent examples of companies that have had significant and sometimes devastating consequences from inappropriate risk management strategies only serve to reinforce this view.
Ironically, much of the best financial markets risk management knowledge base exists within the banks and hedge providers. There is simply no substitute for long term multi-market experience.
Noah's Rule is designed to be the bridge. Our clients understand their business and their strategy better than anyone, our primary focus is on dealing with them at a strategic level - helping them to better understand their likely risks, the tools available to manage those risks and how best to manage relationships and interactions with their banks and counterparties.